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Carol’s Daughter Launches ‘Polyethnic’ Ad Campaign

15 April 2011, 13.50 | Posted in Business, Make- up,Cosmetics, advertisement, celebrity | 1 comment »

CarrolsDaughter Carols Daughter Launches Polyethnic Ad Campaign

Brooklyn-born beauty line, Carol’s Daughter, founded by Lisa Price (who started selling at street fairs assisted by a friend of mine!), recently announced plans for a new marketing campaign featuring Solange Knowles, Selita Ebanks and Cassie. According to Steve Stoute (yes, the music industry guy), who is the lead investor, the model’s were chosen for their “polyethnic” backgrounds:

“What we’re doing now is moving into a polyethnic space. We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves. That’s in line with the Census data coming out — people are checking much more than two boxes. We believe we’ve put together a shoot that celebrates many different ethnicities, to become a mirror of what America’s really becoming.”

That may be true, but given racial politics in America, it’s hard to believe that the message behind this campaign isn’t going to ruffle some feathers since making claims to be “mixed” is still viewed by many as a politically incorrect attempt to escape being black. So….let’s see what discussions arise from this, but complete silence would suprise me.

Related posts:
» Cassie, Selita & Solange Chat With Carol’s Daughter Founder
» Solange & Selita At Carol’s Daughter Launch (More Images)
» Solange, Cassie & Selita Launch Carol’s Daughter Monoi At Sephora
» Carol’s Daughter: Brown Sugah
» Behind The Scenes: Georgia May Jagger For Hudson By Dan Martensen
1 comment
  1. [...] weeks ago I came across, via the good homie Amalistiqe, an article detailing Carol’s Daughter’s new polyethnic campaign.  The advertisement features a picture of three women who would all be considered black, within [...]

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