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Video: Lagerfeld Explains The Coca-Cola Collaboration

11 April 2011, 15.01 | Posted in Designer Collaboration, advertisement | No comments »

Last week we were complaining about the collaboration between Karl Lagerfeld and Coca-Cola’s Diet Coke because there seemed to be no rhyme or reason to it. As if by magic, this video popped up today on Racked explaining the connection, from Lagerfeld himself:

“I love the idea and as everybody knows I drink Diet Coke and nothing else, night and day…..For me it was pure pleasure to do this campaign for people I like, for a product I love.”

Well if you put it THAT way, Karl!


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