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Denim Bounces Back

06 April 2011, 14.53 | Posted in Denim | No comments »

JoesMicroSkinnyFlair Denim Bounces Back

Denim was in a bit of downward spiral for a while. After the recession it was due for a price correction anyway, plus there wasn’t a lot of newness and low-priced jeggings overran the category. But now retail statistic company NPD is reporting that women’s denim sales for the first three months of this year were up 20 percent, spurred by women buying more jeans at higher price points. The company attributes the uptick to new silhouettes, motivating women to open their wallets.

We wrote about the turbulence in the denim market in early March, highlighting the launch of Joe’s skinny “Micro Flare” jeans (above) as a sign that skinny jeans’ perch of dominance was being challenged by lots of new profiles. And in retail, new fashion is good in that it inspires people to spend. Not sure though if this means the demise of skinnys just yet, but definitely some sort of shift is occurring, though we think it’s a little too soon to say where the trend is going to land. Via WWD.


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