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Alexa Chung For Superga

30 March 2011, 16.51 | Posted in Chicks with Kicks, Sneakers, advertisement | 4 comments »

Superga looks to Alexa Chung to sprink her magic fairy fashion dust on the brand, which has struggled to make headway in the U.S. market (not sure how it’s held up in Europe–probably better as it’s Italy-based). Whether or not she succeeds in upping the brand’s profile on our side of the pond, it’s nice to see a woman known for trend-setting speak to the appeal of sneakers. We’ve always found it odd that fashion mags more or less ignore the casual side of women’s wardrobes as though we only care about style as it applies to work or eveningwear.

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  1. Superga is kind of popular in Europe. It’s in department stores, and a few of my friends are devotees.

    Alexa Chung isn’t even popular in America aside from fashion circles and Madewell groupies. Her show on MTV tanked horribly. I don’t think this will do much for Superga in the States.

  2. haha, madewell groupies….shows you how much of a bubble i live in. i had decided that she’s famous in the u.s., though now that you mention i can see how she would have a tough time breaking through here.

    i knew superga was hot a few years back in europe, but wasn’t sure how it was doing lately.

    thanks for the added info!

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  4. What is the purple long sleeved dress she is wearing??? anyone know? I need to find this dress!

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