Mykita x Mark Borthwick Spring/Summer 2011 Campaign Launch

Last week we attended the celebration for Mykita eyewear’s Spring 2011 campaign shot by photographer Mark Borthwick (Maria Cornejo’s hubby). The  campaign marks the third year of the label’s collaboration with Borthwick whose images convey a sense poetry and nostalgia,  as if the images were photographs of those casual beautiful  moments of everyday life. The theme or tag line is taken form one of my all time favorite books “The Little Prince” by Antoine de Saint Exhupery “since it is beautiful, it is truly useful…” On the next page, enjoy a look at our faves on the flip as well as the little shinding that took place.