Hunter ‘Turks’ Rubber Ballerinas
Now available is Hunter’s version of the rubber ballerina, the Turks, a very welcomed addition to rain footwear becase let’s face, a tall rain boot really can’t work everywhere. Available here, while the brand also announced earlier this week their foray into outerwear, via WWD:
Given the 155-year-old Edinburgh-based company’s foothold in inclement weather, getting into jackets and coats was not such a reach. The brand got a major lift in 2009 when Kate Moss was photographed wearing a pair of Hunter boots with ultrashort shorts at the Glastonbury music festival.
For its latest fashion pursuit, Hunter is offering eight styles, including a trench with a zip-out red lining, a hooded white parka with fur trim and an A-line wool peacoat. Wendy Svarre, chief executive officer of Hunter Boot USA, said adding these extra layers was always part of the business strategy since she joined the brand two years ago.
“Outerwear was really a natural extension with the DNA of our brand. We are known for the outdoors and high-performance footwear,” she said. “It just took a while to find the right factories in Asia.”
In July, five major chains and 10 specialty stores are expected to carry the women’s collection, which will wholesale from $130 to $160. “What was most surprising to us is the stores really liked the wool pieces. We thought their buys would be more concentrated in the rainwear,” Svarre said. “What that says to me is that people see us as a fashion brand.”
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[...] • Hmm….I don’t know if I can get behind these. [...]