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Claw Money Spring/Summer 2011

08 March 2011, 13.54 | Posted in street style, tee-shirt | 1 comment »

ClawMoney (3)

The lovely Ms. Claw Money is now retailing her Spring/Summer 2011 collection of tees, and this time around it’s inspired by easy-breezy beach life, capitalizing on the brand’s laid-back and cool personality. And the claw logo, of course the claw. Claw shot this lookbook, upping the fun ante by posing the model, Lina, against computer-generated backdrops. Because honestly, as close as the beach is to us New Yorkers, how often do we actually get our feet on sand in the summer?? More on the next page.

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» Claw Money x Fred Segal Pop-Up Store
» Claw Money x Sunglass Hut Eyewear
» Claw Money Spring/Summer ‘09 Lookbook
» Claw Money x Sunglass Hut Social Sun Launch
» Claw Money x Gabe Urist Peacock Earrings
1 comment
  1. jen:

    clever idea – not executed that well though :(

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