Prada Introduces Made To Order ‘Lettering’ Service

When the average teen in  big cities can  walk around with real high-end,  logo accessorie , it tells you that luxury’s accessibility  changed, and that consumers are more than ever willing to pay for it. Keeping the big players on their toes to constantly provide new ways to make a product special, desireable. In  that case personalization if done well is always a good bet. On that note of stepping up its game, Prada announces that as of  January 15th, in 12 Prada stores worldwide and exclusively on Prada.com some of its signature bags such as backpacks, trolleys and shopping bags in saffianoleather or camouflage prints can be customized with the attachment of  the multicolored initials you can see above. View examples on the next page. Images courtesy of Prada.