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Nicholas Kirkwood x Pollini

03 December 2010, 21.27 | Posted in Fashion, Shoes | 3 comments »

pollini kirkwood1

Kudos to Pollini for having the wits to hire the illustrtrious Nicholas Kirkwood as its creative director. As you will see from the styles and the interview on the next page , if all the other marketing and branding  tools  are in place,  Pollini might have considerably raised their hot status. Via Dazed.

DD: What has the process been like incorporating your own signature aesthetic with the traditional style of Italian footwear?
Nicholas Kirkwood: At first, it was hard to think outside of my own head. It wasn’t natural as I really only had experience working within the context of my own collection. I think now, and for the forthcoming season, you will begin to see a real and evolving identity for Pollini that relates to the aesthetic of my own collection.

DD: Italian fashion houses often have a reputation for being quite closed and family-orientated. Considering your new position, would you say this has changed?
Nicholas Kirkwood: This reputation comes from a position of integrity, which isn’t necessarily a bad thing. And in every creative relationship there must be a trust level. This doesn’t necessarily come at the moment you begin your relationship; it takes time. I’m in a unique position as I think we both have the will to ensure that Pollini succeeds.

DD: How did the idea for the Pollini ‘Forward Designer’ Project come about?
Nicholas Kirkwood: When I took on this position, I didn’t have the full season to prepare the SS11 collection, so I decided to focus on two things that I thought could make a difference, one being to define some of the structures that would become signature silhouettes for seasons to come, and the second to work with ready-to-wear designers I believed in, collaborating on their fashion show shoes.

DD: Why did you decide to involve these particular designers in the project?
Nicholas Kirkwood: Because they are young designers who have an opinion, a perspective, and a growing voice in the industry. A few of them are also good friends I have worked with in the past, and I thought it could be mutually beneficial for both them and Pollini.

DD: Do you have any favourite pieces from the collaboration?

Nicholas Kirkwood: I especially like Meadham Kirchhoff’s embroidered Mary-Janes as it was a design that people wouldn’t necessarily expect from me. I also liked Louise Gray’s brightly hued vinyl bubble sole sandals, Michael Van Der Ham’s velvet lace-up sandals and Preen’s mesh lace-up bootie and minimal t-strap sandal. Some of the Manish Arora shoes were incredible as they worked with embroidery in a 3-dimensional way that I had never seen before.

DD: Most designers involved in the project are based in London. Why do you think over the years the city has become such a creative hub for new talent?
Nicholas Kirkwood: I think that the creative community in London is tightly knit, and surprisingly supportive of each other. People always make things happen and are resourceful. The schools, like Central Saint Martins, teach their students to focus on developing their ideas and themselves, and not to follow what others are doing. Also, the magazines here are open to what’s creative and new, and embrace it. All these factors create a unique opportunity that nurtures London’s new designer talent and I have been really lucky to take part.

The shoes produced as part of the Pollini ’Forward Designers’ Project will be available to buy from February 2011.

Related posts:
» Nicholas Kirkwood Spring/Summer 2011
» Nicholas Kirkwood x Erdem ‘Bizarre’ Satin Ankle Wrap Sandals
» Nicholas Kirkwood at Seven New York
» Nicholas Kirkwood x Keith Haring Pumps
» Nicholas Kirkwood Suede Platform Cut-Out Booties!!
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