Gareth Pugh Spring 2011 Collection & Movie

This video for Gareth Pugh’s  Spring  2011 collection  apparently questions the necessity of fashion shows? While  we’re in awe of the direction of Ruth Hogben, the bananas soundtrack, and the fact  that a film artistically conveys the mood of a collection  flawlessly, the truth is, reality is flawed and clothes are meant to be sold and worn. There is nothing like seeing the pieces move, feeling the texture etc.  A combination of the two would be ideal,  plus, considering the time it takes to put a collection together a five-to-eight-minute show rarely does it justice. Enjoy a few of my many faves from this  amazing collection on the flip. Via Thecut.