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Beyonce For Dereon Tattoos!

24 September 2010, 15.56 | Posted in Fashion, advertisement, celebrity | 2 comments »

beyonce02 Beyonce For Dereon Tattoos!

Taking cues from the  latest obsession created by temporary tattoos Beyonce signs a deal with Temptu for a collection of tattoos. Wwd reports:

With a sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess,” said Tina Knowles, Deréon’s founder, creative director and designer. “We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.” The tattoos are due on Nov. 1, and are available in both deluxe and basic packages. Designs include Deréon’s signature fleur icon, rocker bolts and chains, jewel baubles and spider designs. All are waterproof and designed to last for two to five days.The basic kits retail for $16 and will be available at Sephora stores in the U.S. and Canada, Sephora.com, Temptu.com and Dereon.com. The deluxe edition, $34 and limited to 500 pieces, will be available only on Temptu.com and Dereon.com. A waiting list is being taken here. Industry sources estimate the line could do upward of $200,000 at wholesale.”

More pictures on the flip.

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  1. [...] for more info click here. [...]

  2. FlyyGirlRekz:

    crazy! but i must say, they are gorgeous… Beyonce should consider getting the one on her back done..it suites her beautifully.

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