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Madewell Autumn 2010 Lookbook

08 September 2010, 14.46 | Posted in Retail, lookbook | 2 comments »

MadewellFall4 Madewell Autumn 2010 Lookbook

J.Crew’s artsier older sister, Madewell, now has its autumn lookbook on line. This is a brand that is clearly very comfortable with what it is and where it wants to be. Right now it’s at about 15 doors, which makes it a lot easier when it comes to editing a collection. It’ll be interesting to see how big the company tries to expand the concept and what happens to it if it does.  Via Popbee. More images after the flip.


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2 comments
  1. [...] Madewell Autumn 2010 Lookbook [...]

  2. [...] that they’re velvet, which is kind of neat and different without being flashy or over the top. Like we mentioned yesterday, pretty much perfect for the chain’s demographic, who perhaps is a big more grown, but still [...]

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