Posts from 08/2010
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Originating in the Andes Mountains’ Altiplano region of Bolivia and Peru, A Peace Treaty’s Autumn/Winter 2010 collection, titled “Pitañia” is a collection of pieces that are meticulously hand-knitted by Aymara and Quechua indigenous artisans using the finest fibers and ancient irreplaceable traditions. Enjoy a look at our favorite pieces on the next page.

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We tend to feature a lot of our repeat favorites when we visit Magic, but it’s always super-fun to stumble upon a previous unseen up-and-comer. The L.A.-based Ventidue label, whose booth was located at Project, had a lot of buzz in part because of the brand’s very on-trend leopard-print, pony hair, studded clutches…replete with fox-fur tails (!!), but also because of its highly stylish designers, Italian sisters Elena and Barbara Rosin, who launched the line two years ago. According to Elena, their design ideas begin while shopping the fine Italian leathers the bags are made of, but the finishing touches and details are inspired by L.A. street style. Don’t just love…..adore! More on the flip, as modeled by Elena.

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Tons was happening for Melissa at Project, with new designs and collabos, all part of the Spring/Summer “Amazonista” collection. The shoe highlighted here is the “Patchuli” wedge–the darling of the booth, whose slick profile makes the most of its material story. On the next page, some items from Melissa X Vivienne Westwood’s second collection, and the label’s highest heel yet. At the show Melissa also launched its Mel line (which I didn’t get to photograph–different space), a lower-priced line that will retail between $25 and $46.

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Rojas’ Spring/Summer 2011 collection, shown at the Pool section of Magic, had a super chic, nightlife feel to it. That famous edge it is known for is still very much in effect, giving it that unique, bad-ass female vibe, which makes it stand out from the pack. On this page your seeing Rojas’ own unique interpretation of the neutral pump trend, made special with custom shell detailing, which brings to mind the aquatic themes we’ve been seeing a lot of lately. And it just show happens they’re a perfect fit for the collection, shown after the flip.

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Several years ago now the web was buzzing about streetwear. Everyone was starting a tee-shirt label and pretty much if you did not have the right kicks on, you might not get into the party. As much as the “movement” was male dominated stateside there were a few women’s sites/blogs who made their tastes and voices heard. They loved their sneakers(Femalesneakerfiends) as much as their heels (Aroundthewaygirls, Trashbagaesthetics, Chickswithkicks, Missbehave to name a few ). It was not about getting free swag, shmoozed by p.r people or becoming famous, but really just sharing their love . Mama’s International Secret Society is one of the originals, and on this Sunday we just want to share with you their latest editorial, “A Woman Work,” from the Hell Yeah’s July Pop Art Issue, as a salute to all the true street wear gals out there and the dudes who love them!

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We totally slacked on our fashion coverage this time around. However, we did manage to snag a few pics of some looks and accessories like Shaunequa’s necklace (above), made by an upcoming designer (more info to follow). Also, a major shout out to Mademoiselle Laurel from the Levi’s Soho store, who made our quest for the perfect fit a winning experience! Illustrating that in shopping for jeans, oftentimes while the perfect pair is there, the real challenge is finding the rock star sales person who will have the patience and mostly the knowledge and understanding to get you what you’re looking for…

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Recently saw this video with Bobby Brown rocking harem-y pants, big shoulders, studs and the girls with little dresses and over-the-knee boots. Ah the revolving circle that is fashion, gotta love it! Think biker shorts will be next?
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Loyal readers know that when we visit Magic, we always make a stop by the Tokidoki booth to chat with head designer Simone and see what’s up. One new thing is the brand’s switch from the Pool section of Magic to Slate, where a lot of streetwear brands are located. Simone and his team were definitely feeling good at this show, riding high from the very successful launch of the Tokidoki makeup line launch at Sephora (updates on that in an upcoming post). The other big news is the relaunch of the bag line, which gave Simone an opportunity to work with a wider variety of details and materials, which he was super happy about. This collection is called “Bite Me” and as you can see from the image it has a vampire theme. Super fun! See many more bags on the next page.

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For this Autumn, Kitsune’s women’s collection is inspired by Ivy League preppiness. Sharp classics, that make great building blocks for any wardrobe. A closer look on the next page.

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With the tag line stating t “All Asses Are Not Created Equal,” Levi’s launched the Curve ID denim for women in New York last night. The line offers to remediate some common fit issues like gaping waistlines, too tight waists and curvy to straighter hips . The idea is “Jeans for All” in these three fits: slight curve, demi-curve and the bold curve. To find the right fit each shopper is measured to asses their waist to hip ratio, addressing shape more than size.
We applaud the idea of addressing the variety, however, as you will see in the event images we had hoped the marketing or at least the demonstration would have gone “all the way” in showing more visible variety in body shapes and frankly ethnicity (why not?). We’re suckers for out-of- the box, so ads that would shake up some body/ethnic stereotypes would be fab ’cause truly we ‘ve heard them all. The models you will see in the event images are gorgeous, but the truth is you have to really zone in on each one to really see their curve differences .
On the bright side, most of the wide variety of event attendees were able to find a pair that fits! The kings of denim might be on to something big…Take a closer look on the next page , courtesy of the amazing William Yan.

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