Pool: Pet Shop Girls Spring 2011

Our first dispatch from Magic featured Pet Shop Girls’  designer Joe Chu. I promised I would return with images from her line and voila, that time has finally arrived. Chu honors that part of Asian fashion rooted in eye-winking humor with the sheer wish to entertain and lift the moment via clothing. Sadly it’s a style that’s not very embraced in the States. Though one could argue I suppose that Goth style is somehow related, but in an equal-but-very opposite manner. Anyway, Chu’s line is adorable and the items I photographed are probably her most serious. Check out her site to see what else she’s up to. Two more images after the flip.