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Louis Vuitton Opens Boutique in Saint-Tropez

23 June 2010, 13.40 | Posted in Uncategorized | 1 comment »

LVSTP4 Louis Vuitton Opens Boutique in Saint Tropez

Following on the heels of Chanel, Louis Vuitton opened a boutique in Saint-Tropez last week, we are told via JalouNews. The ”Neverfull” tote featured on this page is one of the items being offered that are unique to the location. On the next page are exterior and interior images of the store. What’s fascinating is how quiet the branding is–you can barely make out the Louis Vuitton on the storefront. There are probably local laws governing signage but still, it’s fascinating how brands use their retail space to extend their image. 


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