Cynthia Rowley x Roxy Launch at Barneys

Last night, Barneys CO-OP was brimming with surf-centric beauties as iconic surf brand ROXY debuted its collection with Cynthia Rowley. The collaboration, born on the beach, is comprised of equal parts fashion and function. Rowley (an avid surfer for those of you raising eyebrows) bumped/paddled into Randy Hild, executive vice president of marketing at ROXY while catching some waves with her family in Montauk NY, where she has a vacation home.

The chance meeting has evolved into a full-on 40 piece collection for Roxy, basically everything that you would need for a weekend getaway, including a one-piece bustier suit and the neoprene ballet flat. Sun kissed ROXY pro surfers, Kassia Meador and Lisa Andersen, were on hand to model some of the looks from the line, injecting a sense of authenticty into the event. All and all, from the color palette, to the whimsical prints, Cynthia Rowley for Roxy is an absolute hang 10. More images on the next page.Images and text courtesy of Jeanine Pesce. Roxy x Cynthia Rowley available here.