G-Star Raw Liv Tyler Spring 2010

We made our first visit last week to G-Star’s U.S. headquarters in the heart of SoHo. The Amsterdam-based brand is still growing in the United States, but being there and seeing the collections all in one place gave me a feeling of how huge it is worlwide (6,300 points of sale in 65 countries). The brand has been focused on raising the profile of its women’s line and part of that effort includes bringing on board Liv Tyler in March as its first official celebrity spokesperson for G-Star Raw for women, the company’s premium sportswear line. Here you’re seeing photographs of her first line, which is mostly denim, but also some tops. I gotta say, you don’t get more perfect than the skirt featured on this page.

More images from the line after the flip.