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Gucci x Christies “Gucci Collectors”

19 January 2010, 13.43 | Posted in Fashion | 4 comments »

web 1962 Gucci x Christies Gucci Collectors

Have you ever wondered what your vintage Gucci pieces are worth? Starting on January 18th, 2010,    Owners of Gucci will be able  to upload photos of their vintage items and to submit an appraisal request.Free of charge!

“Within a 2 to 4 week period, “Gucci Collectors” will receive an auction estimate, prepared by Christie’s Director of Fashion and Textiles, Patricia Frost and her team of costume specialists in collaboration with the Gucci Archive Department. Collectors will also be informed as to whether the product would be appropriate either for an upcoming Christie’s vintage sale, or if it might be of interest to either Gucci or Christie’s from an historical perspective. Participation in sales is purely optional for owners seeking appraisal, while prospective buyers can be assured that the products have received an official appraisal from one of the world’s most respected auction houses. ” A beutiful example of how a big fashion house can use  their heritage to their benefit  an interact with fans of their label. Genius!

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