Fendi Baguette Mezzo Punto at Art Basel Miami

The concept of the pop up store is alive and well , and   big brands have been able to capitalize on non fashion events like Art Basel to entice shoppers. Fendi’s customizable embroidered bag  the Baguette Mezzo Punto is a perfect example of the ability  an established brand has to do something new . As much as the  marker edition was a let down , this version of customization actually works.Launching this spring the bag will be available this week  at limited edition experiences during Art Basel…Image via wwd & luxuo. Detailed images on the flip.