NAU Pop-Up Store NYC

One of the coolest factors of the NYC retail scene is that the dynamic turn around of locations  and spaces allows for vacant store fronts that can be occupied by young exciting brands like NAU. Their pop-up store opened in Soho , NYC   last week with  a great assortment of apparel from their Autumn/Winter “09 collection as well as items from Timberland, Freitag and Horny Toad. The space just like the label  aims to be eco-friendly by re-purposing cardboard and wood while a portion of the proceeds go to various not for profit organizations. On the next page a  closer at what that caught our eye.