Gucci Icon Pop Up Shop Party

goodie bag x Mark Ronson custom Record

Niche, boutique labels and designers have a big place in our hearts , however we also  love to look at the mega luxury  brands  and see how they are able to use their might and icon status to generate a buzz. Just like the interlocking C’s its virtually impossible to look at red and green  and not think of Gucci. At least in our branding obsessed minds that is the case. We were happy to see that the label was able to smartly use  their logo/colors to launch their sneaker pop up shop last week.

On the next page  check out what caught our eyes at  the party Gucci hosted at   the Bowery, including   the only chicks with kicks Ann Dexter Jones(via wire) who stylishly rocked  Gucci Sneakers  with a suit! View the collection here.