Gucci Launches iApp Today!

Gucci today announced the Gucci iApp for iPhone and iPod touch, which is now available from the App Store. The app synthesizes the worlds of fashion, technology and music offering Gucci enthusiasts access to exclusive Gucci products, unique playlists, videos, fashion shows, news, events, latest collections, store listings and the ability to mix their own music. The rich content on the app was developed specifically with the profile of the Gucci loyalist in mind and delivers a new way to experience the varied world of the Gucci lifestyle. The launch of the Gucci App has been timed to coincide with the itinerant GUCCI ICON-TEMPORARY project, a travelling sneaker store that opens on October 24th at 43 Crosby Street in New York, before moving to Miami on December 1st, and then to London and Tokyo
in Spring 2010.More info on the next page!

Gucci Creative Director Frida Giannini collaborated with award-winning musical artist and producer Mark
Ronson on key features of the app including:
* The Gucci Ronson Sneaker: Giannini and Ronson have designed a collection of limited edition sneakers in
conjunction with the GUCCI ICON-TEMPORARY travelling sneaker store project. For each city opening in the US,
one special Gucci Ronson model has been reserved exclusively for the Gucci App. Only iPhone and iPod touch
users can view these coveted models, and only they have the ability to purchase it.

* Gucci Beats: One of the most progressive features of the Gucci App allows users to mix their own music tracks
on a virtual turntable. Ronson has provided loops that can be individually manipulated by layering on various
beats, sound types, drums, bass and vocals. Users are given DJ-like creative and technical capabilities on their
iPhone or iPod touch and can save and share their original tracks with friends via email or Facebook.
* Frida and Mark’s Playlists: Both Giannini and Ronson have created their own personal playlists for the Gucci
App, which can be downloaded directly from the iTunes Store. A well-documented music lover, Giannini has
included a mix of tracks currently inspiring her fashion collections.
“Apps are the new virtual accessory, so I approached the design of Gucci’s first app in the same way I do with a
bag or shoe from my collections,” said Frida Giannini, Gucci’s Creative Director. “I looked to provide the essence
of the Gucci lifestyle experience in a way that takes full advantage of the technological capabilities of the
revolutionary iPhone and iPod touch. Of course Mark Ronson’s contribution ensures that the Gucci App is truly
unique.”
Additional features of the Gucci App include:
* Gucci Music Channel: Functioning like a proprietary Gucci radio station, the Gucci Music Channel lets users
access the music stream whenever they wish.
* Gucci Little Black Book: The app conveniently features best-of information for hotels, restaurants, bars and
clubs in more than 20 major cities around the world. Also included in this section is a list of Giannini’s own favorite
spots around the world. Here, Gucci fans have exclusive access to the fashion designer’s personal advice.
* In-store Exclusives at GUCCI ICON-TEMPORARY stores: Users of the Gucci App can interface with the temporary
retail spaces via a store-based network that automatically updates the customer’s Gucci App using the push
notification feature letting them wirelessly download photos of all the ICON-TEMPORARY sneakers, as well as a
special playlist curated by Ronson.

The Gucci App is available for free from the App Store on iPhone and iPod touch or at
www.itunes.com/appstore/.