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Inside The Tommy Hilfiger Global Flagship Store

16 September 2009, 14.43 | Posted in Accessories, Design, Fashion, Retail, Stores | 1 comment »

tommy 002 Inside The Tommy Hilfiger Global Flagship Store

When we were invited to visit the new Tommy Hilfiger store on fifth avenue , in NYC . I was very curious to see what this brand who made a killing in the nineties would translate their aesthetic in a 4 floor retail space of 22,000 square feet. The result is impressive. Having had a xtensive background in visual merchandising i found myself in awe of all the themes developed in each floor and of course it’s flawless execution by Trent Wisehart and his team. I have always thought that the Tommy Hilfiger label was always in delicate spot in the market as their theme of “Americana “can be  identified with  at least two other brands I can think of.

The  Tommy Hilfiger  global flagship is a  step in a bold new  direction, and we cannot wait to see how the brand will progress going forward, because  we all know it takes more than a hot store to build a brand that will stand the test of time and  fickle trends. A closer look at the store on the next page.


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1 comment
  1. Quite interesting! I didn\’t envision neon or native headdresses, but def interested in where they take this. And the exterior shot is impressive.

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