Pleasure Principle Autumn/Winter 2009

To the joy of many, yours truly included ,one of growing categories we’ve seen in a few seasons is that of  fashion labels that blur the gender lines to create apparel that can be considered unisex . Pleasure Principle  created by Adrian Cowen and Diva Pittala create collections with a  ”conceptual, artistic approach to fashion design particularly in the area of sportswear,which initially took the form of garments developed from jersey that can be worn in multiple ways and yet are restrained in construction by the parameters of the simple t-shirt.” Needless to say these are comfortable, sleek pieces that showcase edge and style effortlessly. I want them all. A closer look at Pleasure Pinciple Autumn/Winter 2009 on the next page.