
Having sold denim to men and women, at some point , I’ve found that one of the major concerns of most customers is the look of their rear , to the point where I’ve had to formulate answers to the ‘ oh too common how does my butt look? To alleviate the akwardness and maybe even empower the customer Diesel recently launched a ‘Magic’ mirror in their newest Madrid store equipped with a mirror that allows a 360° view of the customer’s front and back . Great idea, but could also mean that sales people and their feedback will be needed less and less… At the present time this feature is only available in Spain,via neo2.