Introducing: Vuori Tees

Vuori Clothing   a newly launched label  with a great message  ,  created by Joe Kdla and Chad Alasantro caught our eye not only because of the great mission behind the label , but also by the design quality of the mainly graphic t-shirt collection.

“Using fashion as a medium, Vuori recognizes the environmentalists, activists, and humanitarians whose visions inspire us to live with more awareness. On the inside of each garment, we pay tribute to these individuals and their respective heroic endeavors. With each season, retailers are invited to get involved, and direct the donation generated by their purchase to the organization/s whose missions align with their stores unique values. Made from the finest 100% certified organic cotton, the garments are adorned with hand-tailored recycled polyester ribbons, a symbol  demonstrating respect  for these individuals, and serves as an invitation to  the customer, to visit our  website and get acquainted with the season’s heroes, united and aligned to seed positive change.”

Vuori’sFall 2009 collection represents collaborations with Sam Roberts, Canada’s Juno award winner for Rock Album of the Year, Australian singer song writer and environmental advocate Missy Higgins, former MTV anchor and Oprah’s go-to environmental messenger, Simran Sethi, and Graham Hill, founder of TreeHugger.com and Discovery Channel’s planet green. A closer look at the women’s  tees on the next page.