Super Fertile Summer’09: The Real Superstars

For her Summer 2009 collection Kali Arulpragasam , the designer behind the very coveted , socially conscious Super Fertile brings our attention to The Real Superstars “The inventors/scientists who shaped our civilisations in a global sense.Who help us evolve and enhance our lives.In the last 70 years we haven’t really paid attention to them. As the celebs from the big screen and the stage are dominating stradom. Demanding appaluse. Let’s stop and think for a second. It is so important to teach/encourage our future generations the importance of inventors. Everything else is a little overrated. So this is by far the most ambitious collection.Narrowed down to the top 10 inventors, only because I had to stop somewhere…”-Kali

On the next page a closer look at Super Fertile’s Summer 2009 collection the Real Superstars.

“I wanted to do the photo shoot in a developing country. Delhi/India seemed perfect to demonstrate the power of the inventions. The work of these superstars has reached every corner of the world.” To associate the names with faces Superfertile also created hand painted silk scarves with portraits of the inventors.

Chritiaan Bernard( Heart Transplant), Alec Jeffries( DNA Finger Printing), Nils Bohlm( 3 Point Seat Belt), John Sheperd Barron( ATM and Pin), Dean Kamen( Water Purifier), Martin Cooper(Cell Phone), Steve Jobs(Personal Computers),  Tim Berners Lee( W.W.W.), Kumar Patel ( Medical Laser), Garett Morgan(Traffic Light).