Levis x DKNY Denim ??

To celebrate their 20th anniversary DKNY teams up with Levis on collection of limited edition  denim styles. A wide leg,  Skinny silhouettes and the ever so popular boyfriend cut.  The rationale behind this collaboration puzzles me when DKNY has a   DKNY Jeans  label. Is this  a way to make their denim line more “credible” in the  world of Levis aficionados and denim purists ? Or did a consumer study show that DKNY denim wearers also wear Levis?  At  $225 a pop I’m not sold on this concept. Are you?

via Denimology