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Akademiks Women’s, The New Look!

27 February 2009, 17.14 | Posted in Design, Fashion, Retail | 1 comment »

akademiks 6 Akademiks Womens, The New Look!

A while ago there was a  category in fashion  called urban brands. In that category you would find labels that generally were associated with black inner city youth or hip-hop. They had names like Pellé Pellé, Fubu , Pnb , Mecca, and of course Akademiks.

Fashion and thankfully people have always been more open and diverse than what was perceived so, the term urban which really should have just been a city thing , became somewhat obsolete and I would dare to say replaced by streetwear . Keep in mind,  however that  in Japan for example Fubu is till hot!  Nonetheless, brand perception and image are  powerful concepts.

We wonder where this relaunch will take  Akademiks when most of us who probably rocked it are still current and aware of the latest and greatest. Kudos  to the  art direction and styling for erasing any hint of a stereotypical video vixen vibe, that I for one associated them with .  Any thoughts?

Check out  the Akademiks womens’ look book on the next page.

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1 comment
  1. Are they seriously trying to bring those jeans back?

    Hell No!

    It looks pretty much like the stuff they had out in early 2000’s

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