Coming-Soon …The Women’s line…

Yohji Yamamoto is to me one of the pioneers of modern Fashion,who pushes the boundaries of convention in design, and in marketing.He  recently launched the concept Coming Soon whose philosophy is:

.."created for a generation of men and women who wear what they like without stating who designed it.Wearing Coming Soon is an act to express who you are through the essence of clothing,fabric and cut For everyday comfort and style"

The concept of not stating who designed  IT,is interesting when monogrammed accessories are all the rave…Style is personal and individual  and the Women’s line is more than wearable I want every piece..Nonetheless with the mainstream perception of what women’s wear is "supposed to look like" I’m curious to see how many  major retailers will indeed think outside the box and carry it…

More fierceness after the jump..

Enjoy

 SgP