Superga: U.S. Launch?

At the WSA (a big giant shoe show that takes place in Las Vegas) last year, one of the cutest displays belonged to Italian shoe company Superga (see below). The company wasn’t so much writing orders as introducing the idea of the brand to U.S. markets.

^^Superga at the WSA 2007. The shoes were tied to another great Italian tradition, red Fiats.

According to my sources, it was once sold here, but was overdistributed and eventually died a slow death. It’s back now, migrating here based on the strength of its sales in Europe, where it’s been a popular alternative to Chucks. The company promises that it’s going to keep its distribution limited, and indeed, when just now I looked, the only online retailer selling it was Jildor.

I visited another Superga showcase after the WSA and there I signed up for a free pair of Superga kicks. Well, they finally arrived today in the correct size and everything. I like ‘em cause they’re something different from the same ole Converse, but the only thing is I’m starting to wonder how I feel about canvas.

Sincerely,

Lois: LSakany at Gmail.com